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Choisissez 4 à 5 indicateurs car au delà c’est difficile à suivre dans le temps. ",[],{},{"nodeType":50,"data":415,"content":416},{},[417],{"nodeType":45,"value":290,"marks":418,"data":420},[419],{"type":293},{},{"nodeType":358,"data":422,"content":423},{},[424],{"nodeType":45,"value":425,"marks":426,"data":427},"#2 Comprendre votre marge brute ",[],{},{"nodeType":50,"data":429,"content":430},{},[431],{"nodeType":45,"value":290,"marks":432,"data":434},[433],{"type":293},{},{"nodeType":50,"data":436,"content":437},{},[438],{"nodeType":45,"value":439,"marks":440,"data":441},"Il s’agit d’appréhender la différence hors taxes entre le prix de vente et le coût de revient des biens ou des services rendues par la startup. Les investisseurs sont attentifs à la marge brute. Plus cette marge est confortable et plus la startup peut faire des dépenses d’exploitation telles que le marketing, la publicité, le recrutement… ",[],{},{"nodeType":50,"data":443,"content":444},{},[445],{"nodeType":45,"value":290,"marks":446,"data":448},[447],{"type":293},{},{"nodeType":358,"data":450,"content":451},{},[452],{"nodeType":45,"value":453,"marks":454,"data":455},"#3 Identifier et suivre vos dépenses d’exploitation ",[],{},{"nodeType":50,"data":457,"content":458},{},[459],{"nodeType":45,"value":290,"marks":460,"data":462},[461],{"type":293},{},{"nodeType":50,"data":464,"content":465},{},[466],{"nodeType":45,"value":467,"marks":468,"data":469},"Il s’agit d’analyser vos dépenses d’exploitation qui sont par exemples les dépenses de loyer, les salaires ou encore le marketing. Vous pouvez analyser ligne par ligne ces postes de dépenses d’exploitation et ainsi mieux appréhender les coûts inhérents pour faire fonctionner votre startup. ",[],{},{"nodeType":50,"data":471,"content":472},{},[473,477],{"nodeType":45,"value":290,"marks":474,"data":476},[475],{"type":293},{},{"nodeType":45,"value":387,"marks":478,"data":479},[],{},{"nodeType":50,"data":481,"content":482},{},[483],{"nodeType":45,"value":484,"marks":485,"data":486},"C’est toujours bien d’identifier ces dépenses avant de commencer à vous adresser aux investisseurs. ",[],{},{"nodeType":50,"data":488,"content":489},{},[490],{"nodeType":45,"value":290,"marks":491,"data":493},[492],{"type":293},{},{"nodeType":50,"data":495,"content":496},{},[497],{"nodeType":45,"value":498,"marks":499,"data":500},"Par exemple il faut faire attention aux dépenses de personnel. Il n’est pas rare qu’une startup investisse trop tôt à recruter des effectifs. Certains fondateurs ne se rendent pas compte que les coûts salariaux ont un impact fort sur votre cash burn (et donc le runway de l’entreprise). 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Cela vous permettra de voir comment vous financez votre entreprise. ",[],{},{"nodeType":50,"data":545,"content":546},{},[547],{"nodeType":45,"value":290,"marks":548,"data":550},[549],{"type":293},{},{"nodeType":50,"data":552,"content":553},{},[554],{"nodeType":45,"value":555,"marks":556,"data":557},"Des ressources stables (subvention, augmentation de capital, emprunt) doivent financer le cycle d’investissement (R&D, immobilisation…) tandis que vos actifs circulants (créances clients même si cela reste rare pour une startup early stage) doivent financer votre passif circulants (dettes fournisseurs & fiscales). Il s’agit ici de comprendre votre besoin en fonds de roulement et de connaître le cash que vous aurez besoin de solliciter auprès des investisseurs. ",[],{},{"nodeType":50,"data":559,"content":560},{},[561],{"nodeType":45,"value":290,"marks":562,"data":564},[563],{"type":293},{},{"nodeType":566,"data":567,"content":568},"blockquote",{},[569],{"nodeType":50,"data":570,"content":571},{},[572,576,585,589,598],{"nodeType":45,"value":573,"marks":574,"data":575},"💡 Dans notre guide \"",[],{},{"nodeType":530,"data":577,"content":579},{"uri":578},"/fr/ebook-comptabilite-startups",[580],{"nodeType":45,"value":581,"marks":582,"data":584},"La comptabilité pour les startups",[583],{"type":538},{},{"nodeType":45,"value":586,"marks":587,"data":588},"\", retrouvez tout ce qu'il faut savoir pour piloter efficacement votre business et prendre les bonnes décisions. 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