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Examinons l'importance cruciale de la gestion du fonds de roulement pour les PME parisiennes pendant cette période exceptionnelle",{"metadata":254,"sys":257,"fields":265},{"tags":255,"concepts":256},[],[],{"space":258,"id":260,"type":182,"createdAt":261,"updatedAt":261,"environment":262,"publishedVersion":148,"revision":264,"locale":29},{"sys":259},{"type":13,"linkType":14,"id":15},"PaKYiEjb5bhJa14iPMozn","2024-06-12T09:00:34.500Z",{"sys":263},{"id":22,"type":13,"linkType":23},1,{"title":266,"description":54,"file":267},"Defacto-500X500",{"url":268,"details":269,"fileName":274,"contentType":198},"//images.ctfassets.net/b76knntgaaiu/PaKYiEjb5bhJa14iPMozn/2f16a2e77d4c54886e16a21c8768938c/Defacto_-_Pennylane.png",{"size":270,"image":271},299115,{"width":272,"height":273},1200,675,"Defacto - Pennylane.png","Aucun",{"data":277,"content":278,"nodeType":37},{},[279,290,297,317,333,352,373,380,399,405,413,420,432,439,447,454,473,500,507,513,538,545,551,563,570,577,584,603,609,616,623,657,664,692,698,705,712,736,743,749,768,775,782,832,847,853,860,867,915,927,943,950,957,963,971,996,1003,1074,1081,1087,1095,1114,1121,1146],{"data":280,"content":281,"nodeType":50},{},[282],{"data":283,"marks":284,"value":289,"nodeType":45},{},[285,287],{"type":286},"italic",{"type":288},"bold","\nLes JO : ça va être du sport, et pas que pour les athlètes !",{"data":291,"content":292,"nodeType":50},{},[293],{"data":294,"marks":295,"value":296,"nodeType":45},{},[],"\nAlors que Paris se prépare à accueillir les Jeux olympiques et paralympiques 2024, un sentiment d'excitation électrise la ville. Au-delà de l'engouement pour les compétitions sportives à venir, les entreprises parisiennes se préparent à relever un défi d'égale importance : la gestion efficace de leurs fonds de roulement. Ces jeux promettent non seulement d'injecter des revenus considérables dans l'économie locale, mais également de poser des défis logistiques, de main-d'œuvre et financiers uniques. Dans cet article, nous examinerons l'importance cruciale de la gestion du fonds de roulement pour les PME parisiennes qui aspirent à prospérer pendant cette période exceptionnelle.",{"data":298,"content":299,"nodeType":50},{},[300,304,313],{"data":301,"marks":302,"value":303,"nodeType":45},{},[],"Les chefs d'entreprise parisiens se préparent à accueillir les Jeux olympiques et paralympiques du 26 juillet au 8 septembre 2024 dans un climat d'intense excitation . Selon certaines estimations, les J.O. pourraient augmenter les revenus des entreprises locales ",{"data":305,"content":307,"nodeType":312},{"uri":306},"https://world.businessfrance.fr/nordic/paris-2024-companies-and-people-are-also-olympic-champions/",[308],{"data":309,"marks":310,"value":311,"nodeType":45},{},[],"de 5,3 à 10,7 milliards d'","hyperlink",{"data":314,"marks":315,"value":316,"nodeType":45},{},[],"euros. ",{"data":318,"content":319,"nodeType":50},{},[320,324,329],{"data":321,"marks":322,"value":323,"nodeType":45},{},[],"Il s'agit d'une injection de fonds considérable et d'une ",{"data":325,"marks":326,"value":328,"nodeType":45},{},[327],{"type":288},"occasion unique pour les PME parisiennes",{"data":330,"marks":331,"value":332,"nodeType":45},{},[],".",{"data":334,"content":335,"nodeType":50},{},[336,340,348],{"data":337,"marks":338,"value":339,"nodeType":45},{},[],"Mais restons prudents. Paris est déjà l'une des ",{"data":341,"content":343,"nodeType":312},{"uri":342},"https://www.euromonitor.com/press/press-releases/dec-2023/euromonitor-internationals-report-reveals-worlds-top-100-city-destinations-for-2023",[344],{"data":345,"marks":346,"value":347,"nodeType":45},{},[],"villes les plus touristiques du monde",{"data":349,"marks":350,"value":351,"nodeType":45},{},[],", et les JO vont encore augmenter drastiquement la fréquentation de la capitale. L’OTCP table sur 15,1 millions de visiteurs cumulés aux JO et aux JP*. Tout, des boutiques de souvenirs aux transports publics, sera soumis à une pression supplémentaire pendant la durée des épreuves. ",{"data":353,"content":354,"nodeType":50},{},[355,360,370],{"data":356,"marks":357,"value":359,"nodeType":45},{},[358],{"type":286},"*",{"data":361,"content":363,"nodeType":312},{"uri":362},"https://www.etoa.org/wp-content/uploads/2022/07/Paris.SynthesePrevisions-JOP2024.pdf",[364],{"data":365,"marks":366,"value":362,"nodeType":45},{},[367,369],{"type":368},"underline",{"type":286},{"data":371,"marks":372,"value":54,"nodeType":45},{},[],{"data":374,"content":375,"nodeType":50},{},[376],{"data":377,"marks":378,"value":379,"nodeType":45},{},[],"Ce pic de la demande est une véritable opportunité pour les petites entreprises, mais elles doivent impérativement s'y préparer.",{"data":381,"content":382,"nodeType":50},{},[383,387,395],{"data":384,"marks":385,"value":386,"nodeType":45},{},[],"Vous devez disposer des ressources nécessaires pour faire face à l'augmentation aussi rapide et temporaire de la demande. Par exemple, Bellota-Bellota, connue pour son jambon ibérique, a eu recours à un financement à court terme pour financer son restaurant pop-up dans le prochain village olympique. \"Grâce à un accès rapide au financement à court terme, nous avons pu profiter de nouvelles opportunités de croissance, y compris les Jeux olympiques, tout en conservant une trésorerie saine\", commente Mickaël Piffard Besnard, PDG de Bellota-Bellota et du groupe Byzance.\n",{"data":388,"content":390,"nodeType":312},{"uri":389},"https://www.linkedin.com/in/micka%C3%ABl-piffard-besnard-6b04b621/overlay/about-this-profile/?locale=en_US",[391],{"data":392,"marks":393,"value":394,"nodeType":45},{},[],"‍",{"data":396,"marks":397,"value":398,"nodeType":45},{},[],"À 60 jours de la cérémonie d'ouverture, voici quelques-unes des principales préoccupations de nos clients et ce qu'ils font pour s'y préparer. ",{"data":400,"content":401,"nodeType":50},{},[402],{"data":403,"marks":404,"value":54,"nodeType":45},{},[],{"data":406,"content":407,"nodeType":412},{},[408],{"data":409,"marks":410,"value":411,"nodeType":45},{},[],"5 défis auxquels les PME devront faire face pendant les Jeux olympiques","heading-2",{"data":414,"content":415,"nodeType":50},{},[416],{"data":417,"marks":418,"value":419,"nodeType":45},{},[],"Tout d'abord, le caractère temporaire de l'événement rend les choses plus complexes. ",{"data":421,"content":422,"nodeType":50},{},[423,428],{"data":424,"marks":425,"value":427,"nodeType":45},{},[426],{"type":288},"Les Jeux durent moins d'un mois",{"data":429,"marks":430,"value":431,"nodeType":45},{},[],". Vous devez donc embaucher du personnel, augmenter vos stocks ou améliorer votre infrastructure dans l'immédiat, sans trop vous engager pour l'avenir. Il s'agit là d'un exercice d'équilibre délicat. Et c'est sur la trésorerie que l'impact est le plus important. ",{"data":433,"content":434,"nodeType":50},{},[435],{"data":436,"marks":437,"value":438,"nodeType":45},{},[],"Votre préparation doit commencer au plus tard dès maintenant.",{"data":440,"content":441,"nodeType":446},{},[442],{"data":443,"marks":444,"value":445,"nodeType":45},{},[],"1. Ruptures de stock et de fournisseur ","heading-3",{"data":448,"content":449,"nodeType":50},{},[450],{"data":451,"marks":452,"value":453,"nodeType":45},{},[],"L'augmentation de la demande se traduit par une augmentation des ventes, ce qui est évidemment une bonne chose. Mais comme toutes les entreprises locales profitent de la même surabondance, l'offre risque de se raréfier....",{"data":455,"content":456,"nodeType":50},{},[457,461,469],{"data":458,"marks":459,"value":460,"nodeType":45},{},[],"Exemple concret : en 2017, la ",{"data":462,"content":464,"nodeType":312},{"uri":463},"https://www.npr.org/sections/thesalt/2017/11/27/566361607/sacr-beurre-france-faces-a-butter-shortage",[465],{"data":466,"marks":467,"value":468,"nodeType":45},{},[],"France a connu une crise du beurre",{"data":470,"marks":471,"value":472,"nodeType":45},{},[]," qui a fait très mal aux boulangeries locales. La faible production a entraîné une flambée des prix du beurre, et les boulangeries se sont rapidement retrouvées à court de cet ingrédient essentiel. ",{"data":474,"content":475,"nodeType":50},{},[476,480,488,492,497],{"data":477,"marks":478,"value":479,"nodeType":45},{},[],"La crise a été imputée à des ",{"data":481,"content":483,"nodeType":312},{"uri":482},"https://econlife.com/2017/11/french-butter-shortage/",[484],{"data":485,"marks":486,"value":487,"nodeType":45},{},[],"vaches improductives",{"data":489,"marks":490,"value":491,"nodeType":45},{},[],". Il s'agissait de problèmes de production, mais une augmentation massive de la demande pourrait bien avoir le même effet. Et pas seulement pour les boulangeries. Il faut ",{"data":493,"marks":494,"value":496,"nodeType":45},{},[495],{"type":288},"s'attendre à des pénuries dans tous les domaines, des taxis (et Uber) au personnel de sécurité",{"data":498,"marks":499,"value":332,"nodeType":45},{},[],{"data":501,"content":502,"nodeType":50},{},[503],{"data":504,"marks":505,"value":506,"nodeType":45},{},[],"\n",{"data":508,"content":509,"nodeType":50},{},[510],{"data":511,"marks":512,"value":394,"nodeType":45},{},[],{"data":514,"content":536,"nodeType":537},{"target":515},{"metadata":516,"sys":519,"fields":526},{"tags":517,"concepts":518},[],[],{"space":520,"id":522,"type":182,"createdAt":523,"updatedAt":523,"environment":524,"publishedVersion":187,"revision":264,"locale":29},{"sys":521},{"type":13,"linkType":14,"id":15},"7GLvWSg0EmZjf5AEH0CKBY","2024-06-12T08:38:21.798Z",{"sys":525},{"id":22,"type":13,"linkType":23},{"title":527,"description":54,"file":528},"vache",{"url":529,"details":530,"fileName":535,"contentType":198},"//images.ctfassets.net/b76knntgaaiu/7GLvWSg0EmZjf5AEH0CKBY/79a563506860d584ef36fe14aac7f711/vache.png",{"size":531,"image":532},390100,{"width":533,"height":534},798,501,"vache.png",[],"embedded-asset-block",{"data":539,"content":540,"nodeType":50},{},[541],{"data":542,"marks":543,"value":544,"nodeType":45},{},[],"Créateur de l'image : Clara Bastian. Crédit : Getty Images/iStockphoto",{"data":546,"content":547,"nodeType":50},{},[548],{"data":549,"marks":550,"value":394,"nodeType":45},{},[],{"data":552,"content":553,"nodeType":446},{},[554,558],{"data":555,"marks":556,"value":557,"nodeType":45},{},[],"2. Une concurrence accrue, pour ",{"data":559,"marks":560,"value":562,"nodeType":45},{},[561],{"type":286},"tout",{"data":564,"content":565,"nodeType":50},{},[566],{"data":567,"marks":568,"value":569,"nodeType":45},{},[],"Les entreprises locales se précipiteront pour tirer parti de la présence de la hausse de la fréquentation et de la consommation en ville. Nous verrons des événements spéciaux, des pop ups, des heures d'ouverture prolongées, des campagnes dédiées - tous les moyens seront bons",{"data":571,"content":572,"nodeType":50},{},[573],{"data":574,"marks":575,"value":576,"nodeType":45},{},[],"Si la concurrence entre les fournisseurs va s'accroître, il en ira de même au niveau du recrutement des collaborateurs..",{"data":578,"content":579,"nodeType":50},{},[580],{"data":581,"marks":582,"value":583,"nodeType":45},{},[],"Il est même probable que vous soyez confronté à des contraintes en matière de financement. Les partenaires d'affacturage et les prêts bancaires seront sollicités longtemps à l'avance. De plus, ces deux types de financement peuvent prendre du temps. ",{"data":585,"content":586,"nodeType":50},{},[587,591,599],{"data":588,"marks":589,"value":590,"nodeType":45},{},[],"C'est pourquoi une ",{"data":592,"content":594,"nodeType":312},{"uri":593},"https://www.getdefacto.com/platform/smb-startups",[595],{"data":596,"marks":597,"value":598,"nodeType":45},{},[],"ligne de crédit préapprouvée",{"data":600,"marks":601,"value":602,"nodeType":45},{},[]," est un excellent moyen de s'assurer que vous pouvez couvrir les coûts supplémentaires. Elle permet également de prendre des décisions rapides et d'investir sur-le-champ pour tirer le meilleur parti de ce moment historique, avec toute la souplesse nécessaire pour n'utiliser que ce dont vous avez besoin. ",{"data":604,"content":605,"nodeType":50},{},[606],{"data":607,"marks":608,"value":54,"nodeType":45},{},[],{"data":610,"content":611,"nodeType":446},{},[612],{"data":613,"marks":614,"value":615,"nodeType":45},{},[],"3. Pénurie de personnel et de compétences",{"data":617,"content":618,"nodeType":50},{},[619],{"data":620,"marks":621,"value":622,"nodeType":45},{},[],"Il est souvent difficile de trouver de la main d'œuvre qualifiée, surtout pour certains métiers en tension. Et là, il va falloir les recruter pour une courte période, alors que tout le monde est dans la même situation. ",{"data":624,"content":625,"nodeType":50},{},[626,630,635,639,644,653],{"data":627,"marks":628,"value":629,"nodeType":45},{},[],"Des ",{"data":631,"marks":632,"value":634,"nodeType":45},{},[633],{"type":288},"rapports font ",{"data":636,"marks":637,"value":638,"nodeType":45},{},[],"déjà ",{"data":640,"marks":641,"value":643,"nodeType":45},{},[642],{"type":288},"état d'une ",{"data":645,"content":647,"nodeType":312},{"uri":646},"https://www.washingtonpost.com/sports/olympics/2024/04/27/paris-olympics-2024-security-contractors/",[648],{"data":649,"marks":650,"value":652,"nodeType":45},{},[651],{"type":288},"pénurie de personnel de sécurité",{"data":654,"marks":655,"value":656,"nodeType":45},{},[],". Ces rapports se concentrent sur les sites des Jeux eux-mêmes, mais le phénomène s'étend aux supermarchés, aux clubs, aux centres commerciaux, aux événements - à tous les lieux nécessitant une sécurité privée. ",{"data":658,"content":659,"nodeType":50},{},[660],{"data":661,"marks":662,"value":663,"nodeType":45},{},[],"De plus, les Jeux olympiques sont un événement international et multiculturel. Il est donc avantageux de donner la priorité aux travailleurs bilingues ou multilingues, capables d'interagir avec une clientèle internationale.",{"data":665,"content":666,"nodeType":50},{},[667,671,679,683,688],{"data":668,"marks":669,"value":670,"nodeType":45},{},[],"Il se peut également que vous deviez dispenser une formation plus poussée aux membres de l'équipe qui ne sont pas encore prêts. Ce qui nécessite un financement supplémentaire. Des ",{"data":672,"content":674,"nodeType":312},{"uri":673},"https://olympics.com/en/paris-2024/committee/labour-economy/driving-employment",[675],{"data":676,"marks":677,"value":678,"nodeType":45},{},[],"initiatives officielles ont été mises en",{"data":680,"marks":681,"value":682,"nodeType":45},{},[]," place pour améliorer les compétences des travailleurs locaux, et plus de 150 000 emplois ont été créés pendant la période précédant les Jeux. Mais ",{"data":684,"marks":685,"value":687,"nodeType":45},{},[686],{"type":288},"attirer et employer ces talents pour une période aussi courte est une contrainte supplémentaire",{"data":689,"marks":690,"value":691,"nodeType":45},{},[]," à laquelle les PME doivent se préparer. ",{"data":693,"content":694,"nodeType":50},{},[695],{"data":696,"marks":697,"value":54,"nodeType":45},{},[],{"data":699,"content":700,"nodeType":446},{},[701],{"data":702,"marks":703,"value":704,"nodeType":45},{},[],"4. Questions relatives aux transports ",{"data":706,"content":707,"nodeType":50},{},[708],{"data":709,"marks":710,"value":711,"nodeType":45},{},[],"Paris et ses habitants se préparent déjà à l'impact des J.O. sur les transports locaux. Des lignes de métro ont été fermées pour cause de rénovation et de nouvelles campagnes de service public invitent les habitants à s'attendre à des retards et à accueillir d'autres personnes dans leur espace : ",{"data":713,"content":735,"nodeType":537},{"target":714},{"metadata":715,"sys":718,"fields":725},{"tags":716,"concepts":717},[],[],{"space":719,"id":721,"type":182,"createdAt":722,"updatedAt":722,"environment":723,"publishedVersion":187,"revision":264,"locale":29},{"sys":720},{"type":13,"linkType":14,"id":15},"4y6oufdS8ia6Zflu4QqoR9","2024-06-12T08:38:54.152Z",{"sys":724},{"id":22,"type":13,"linkType":23},{"title":726,"description":54,"file":727},"Pub métro de Paris",{"url":728,"details":729,"fileName":734,"contentType":198},"//images.ctfassets.net/b76knntgaaiu/4y6oufdS8ia6Zflu4QqoR9/f49213f5346938871aa2e5e9cf29f43f/Pub_me_tro_de_Paris.png",{"size":730,"image":731},883191,{"width":732,"height":733},796,607,"Pub métro de Paris.png",[],{"data":737,"content":738,"nodeType":50},{},[739],{"data":740,"marks":741,"value":742,"nodeType":45},{},[],"Publicité pour le métro de Paris",{"data":744,"content":745,"nodeType":50},{},[746],{"data":747,"marks":748,"value":394,"nodeType":45},{},[],{"data":750,"content":751,"nodeType":50},{},[752,756,764],{"data":753,"marks":754,"value":755,"nodeType":45},{},[],"Entre-temps, le prix des billets devrait doubler et la Maire de Paris a ",{"data":757,"content":759,"nodeType":312},{"uri":758},"https://www.sportcal.com/news/paris-mayor-public-transport-will-not-be-ready-for-2024-olympics/",[760],{"data":761,"marks":762,"value":763,"nodeType":45},{},[],"déjà prévenu",{"data":765,"marks":766,"value":767,"nodeType":45},{},[]," qu'\"il n'y aura pas assez de trains et pas assez fréquemment\" pour faire face à la situation. On peut imaginer que les collaborateurs auront du mal à respecter leurs horaires de travail.\n",{"data":769,"content":770,"nodeType":50},{},[771],{"data":772,"marks":773,"value":774,"nodeType":45},{},[],"Et puis il y a le transport logistique. Les camions et les transporteurs ne vont pas tarder à arriver, et la circulation dans le centre de Paris promet d'être cauchemardesque. ",{"data":776,"content":777,"nodeType":50},{},[778],{"data":779,"marks":780,"value":781,"nodeType":45},{},[],"Il est impossible d'éviter complètement ces problèmes, mais voici quelques stratégies simples : ",{"data":783,"content":784,"nodeType":831},{},[785,801,816],{"data":786,"content":787,"nodeType":800},{},[788],{"data":789,"content":790,"nodeType":50},{},[791,796],{"data":792,"marks":793,"value":795,"nodeType":45},{},[794],{"type":288},"Communiquez à l'avance avec le personnel et les livreurs",{"data":797,"marks":798,"value":799,"nodeType":45},{},[],". 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Et pouvez-vous vous assurer que du personnel soit présent pour les accueillir ? ","unordered-list",{"data":833,"content":834,"nodeType":50},{},[835,839,844],{"data":836,"marks":837,"value":838,"nodeType":45},{},[],"Alors que la plupart des Parisiens se résignent à l'idée que la circulation sera difficile pendant les Jeux, les propriétaires de PME ne peuvent pas se permettre de prendre les choses comme elles viennent. ",{"data":840,"marks":841,"value":843,"nodeType":45},{},[842],{"type":288},"Mettez en place dès maintenant votre ou vos plans d’actions",{"data":845,"marks":846,"value":332,"nodeType":45},{},[],{"data":848,"content":849,"nodeType":50},{},[850],{"data":851,"marks":852,"value":54,"nodeType":45},{},[],{"data":854,"content":855,"nodeType":446},{},[856],{"data":857,"marks":858,"value":859,"nodeType":45},{},[],"5. 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Il vous suffit d'ajouter le numéro d'identification de votre entreprise et de vous connecter à votre banque pour obtenir en ",{"data":1129,"marks":1130,"value":1132,"nodeType":45},{},[1131],{"type":288},"27 secondes ",{"data":1134,"marks":1135,"value":1136,"nodeType":45},{},[],"une ",{"data":1138,"marks":1139,"value":1141,"nodeType":45},{},[1140],{"type":288},"pré-approbation pouvant aller jusqu'à 50 000 euros",{"data":1143,"marks":1144,"value":1145,"nodeType":45},{},[],". 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