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Ces solutions ont répondu à plusieurs besoins propres à ces plus petites entreprises, notamment :",[],{},{"nodeType":348,"data":609,"content":610},{},[611,621,631],{"nodeType":352,"data":612,"content":613},{},[614],{"nodeType":50,"data":615,"content":616},{},[617],{"nodeType":45,"value":618,"marks":619,"data":620},"trouver une solution plus simple à installer et à utiliser, et donc moins coûteuse ;",[],{},{"nodeType":352,"data":622,"content":623},{},[624],{"nodeType":50,"data":625,"content":626},{},[627],{"nodeType":45,"value":628,"marks":629,"data":630},"limiter le nombre d’outils requis à la gestion de leur cycle de vente, en évitant de multiplier les solutions spécialisées (coûteux et complexe) ;",[],{},{"nodeType":352,"data":632,"content":633},{},[634],{"nodeType":50,"data":635,"content":636},{},[637],{"nodeType":45,"value":638,"marks":639,"data":640},"connecter facilement l’outil à des solutions tierces spécialisées (une solution tout-en-un ne suffira pas toujours à répondre à tous les enjeux d’une entreprise).",[],{},{"nodeType":50,"data":642,"content":643},{},[644,648,652,656,661,665,670,674,679],{"nodeType":45,"value":645,"marks":646,"data":647},"Sellsy s’est par exemple démarqué en proposant une solution ",[],{},{"nodeType":45,"value":418,"marks":649,"data":651},[650],{"type":421},{},{"nodeType":45,"value":653,"marks":654,"data":655}," permettant de gérer sa facturation et ses ventes au même endroit. Hubspot, lui, a proposé de gérer son ",[],{},{"nodeType":45,"value":657,"marks":658,"data":660},"upper funnel marketing",[659],{"type":421},{},{"nodeType":45,"value":662,"marks":663,"data":664}," (",[],{},{"nodeType":45,"value":666,"marks":667,"data":669},"landing pages",[668],{"type":421},{},{"nodeType":45,"value":671,"marks":672,"data":673},", ",[],{},{"nodeType":45,"value":675,"marks":676,"data":678},"emailing",[677],{"type":421},{},{"nodeType":45,"value":680,"marks":681,"data":682},", formulaires, site web, ..) au même endroit que ses ventes.",[],{},{"nodeType":50,"data":684,"content":685},{},[686],{"nodeType":45,"value":687,"marks":688,"data":689},"Je pense que l’on assiste aujourd’hui à un mouvement similaire à ce qui s’est produit pour les CRM sur les données financières et comptables des entreprises.",[],{},{"nodeType":380,"data":691,"content":692},{},[693],{"nodeType":45,"value":694,"marks":695,"data":696},"Les promesses du tout-en-un financier et comptable",[],{},{"nodeType":50,"data":698,"content":699},{},[700,704,709],{"nodeType":45,"value":701,"marks":702,"data":703},"Dans les prochaines années, les “solutions tout-en-un de gestion financière et comptable” vont démocratiser l’accès à une ",[],{},{"nodeType":45,"value":705,"marks":706,"data":708},"source de vérité financière unique",[707],{"type":318},{},{"nodeType":45,"value":710,"marks":711,"data":712}," pour les TPE-PME (ce que les ERP apportent déjà aux grandes entreprises) grâce à un prix accessible, une prise en main rapide, et des coûts d’installation raisonnables (dépendant bien sûr de la taille et de la complexité de l’entreprise).",[],{},{"nodeType":50,"data":714,"content":715},{},[716,720,725,729,734],{"nodeType":45,"value":717,"marks":718,"data":719},"De plus, elles vont permettre aux équipes finance et comptabilité d’arrêter de se battre pour ",[],{},{"nodeType":45,"value":721,"marks":722,"data":724},"réconcilier les données",[723],{"type":318},{},{"nodeType":45,"value":726,"marks":727,"data":728}," — comme le fait Hubspot pour les équipes marketing et vente. Et bien entendu, ces équipes finance et comptabilité prendront de ",[],{},{"nodeType":45,"value":730,"marks":731,"data":733},"meilleures décisions de gestion",[732],{"type":318},{},{"nodeType":45,"value":735,"marks":736,"data":737}," et pourront mieux accompagner la direction de l’entreprise grâce à des données fraîches, justes et complètes.",[],{},{"nodeType":300,"data":739,"content":740},{},[741],{"nodeType":45,"value":742,"marks":743,"data":744},"Qui va l’emporter dans la course au tout-en-un ?",[],{},{"nodeType":50,"data":746,"content":747},{},[748],{"nodeType":45,"value":749,"marks":750,"data":751},"Aujourd’hui, quatre types d’acteurs selon moi sont entrés dans la course : ",[],{},{"nodeType":348,"data":753,"content":754},{},[755,765,775,785],{"nodeType":352,"data":756,"content":757},{},[758],{"nodeType":50,"data":759,"content":760},{},[761],{"nodeType":45,"value":762,"marks":763,"data":764},"Les acteurs bancaires, qui essaient d’aller vers la gestion, voire la pré-comptabilité",[],{},{"nodeType":352,"data":766,"content":767},{},[768],{"nodeType":50,"data":769,"content":770},{},[771],{"nodeType":45,"value":772,"marks":773,"data":774},"Les acteurs de gestion (achats/ventes/trésorerie), qui essaient d’aller vers la banque d’un côté et vers la pré-comptabilité de l’autre",[],{},{"nodeType":352,"data":776,"content":777},{},[778],{"nodeType":50,"data":779,"content":780},{},[781],{"nodeType":45,"value":782,"marks":783,"data":784},"Les acteurs comptables, qui essaient d’aller vers la gestion puis vers la banque",[],{},{"nodeType":352,"data":786,"content":787},{},[788],{"nodeType":50,"data":789,"content":790},{},[791],{"nodeType":45,"value":792,"marks":793,"data":794},"Les acteurs qui ont dès le début pensé et construit les deux faces de l’outil — Pennylane en tête",[],{},{"nodeType":380,"data":796,"content":797},{},[798],{"nodeType":45,"value":799,"marks":800,"data":801},"Le cas des acteurs de la gestion financière",[],{},{"nodeType":50,"data":803,"content":804},{},[805,809,814,818,827],{"nodeType":45,"value":806,"marks":807,"data":808},"Selon moi (et cet avis n’engage que moi), les acteurs venant du monde de la gestion sont les moins bien placés dans cette course au ",[],{},{"nodeType":45,"value":810,"marks":811,"data":813},"all-in-one",[812],{"type":421},{},{"nodeType":45,"value":815,"marks":816,"data":817},". D’abord parce qu’ils ne sont jamais véritablement tout-en-un. Il leur manque tout simplement la partie ",[],{},{"nodeType":500,"data":819,"content":821},{"uri":820},"/fr/expert-comptable",[822],{"nodeType":45,"value":823,"marks":824,"data":826},"production comptable",[825],{"type":508},{},{"nodeType":45,"value":828,"marks":829,"data":830},". Ils ont donc de grandes difficultés à se connecter avec les outils comptables, qui soit n’ont pas d’API, soit en ont mais ne réconcilient pas parfaitement les deux mondes du comptable et de la finance.",[],{},{"nodeType":50,"data":832,"content":833},{},[834],{"nodeType":45,"value":835,"marks":836,"data":837},"Ensuite, la gestion est souvent très différente d’un secteur à un autre, ou bien d’une taille d’entreprise à une autre. Il s’est donc créé des acteurs plus “niche” sur cette verticale, avec une base client réduite.",[],{},{"nodeType":50,"data":839,"content":840},{},[841,845,850,854,859],{"nodeType":45,"value":842,"marks":843,"data":844},"Je pense donc que la plupart de ces acteurs vont plutôt renforcer leur spécialité (pilotage de trésorerie, ",[],{},{"nodeType":45,"value":846,"marks":847,"data":849},"expense management",[848],{"type":421},{},{"nodeType":45,"value":851,"marks":852,"data":853},", facturation, …) pour viser l’",[],{},{"nodeType":45,"value":855,"marks":856,"data":858},"upmarket",[857],{"type":421},{},{"nodeType":45,"value":860,"marks":861,"data":862}," et/ou l’international.",[],{},{"nodeType":380,"data":864,"content":865},{},[866],{"nodeType":45,"value":867,"marks":868,"data":869},"Le cas des acteurs comptables traditionnels",[],{},{"nodeType":50,"data":871,"content":872},{},[873],{"nodeType":45,"value":874,"marks":875,"data":876},"Les acteurs comptables traditionnels n’ont selon moi aucune chance d’aller vers la gestion. À cause de leur dette technique d’abord, et aussi parce que cela demande des compétences produit très différentes de celles qu’ils ont historiquement. ",[],{},{"nodeType":380,"data":878,"content":879},{},[880],{"nodeType":45,"value":881,"marks":882,"data":883},"Le cas des acteurs bancaires",[],{},{"nodeType":50,"data":885,"content":886},{},[887],{"nodeType":45,"value":888,"marks":889,"data":890},"Venons-en aux acteurs bancaires. Eux aussi souffrent d’une dette technique abyssale, et leur manque de compétences tech est un frein énorme. ",[],{},{"nodeType":50,"data":892,"content":893},{},[894],{"nodeType":45,"value":895,"marks":896,"data":897},"Restent dans la course les néo-banques, qui sont selon moi mieux placées que les outils de gestion, car disposant d’une base clients bien plus large que celle des outils de gestion. Le marché des comptes professionnels est en effet bien plus homogène que celui des outils de gestion. ",[],{},{"nodeType":50,"data":899,"content":900},{},[901,905,914,918,923],{"nodeType":45,"value":902,"marks":903,"data":904},"Ces néo-banques commencent par le ",[],{},{"nodeType":500,"data":906,"content":908},{"uri":907},"/fr/compte-pro",[909],{"nodeType":45,"value":910,"marks":911,"data":913},"compte pro",[912],{"type":508},{},{"nodeType":45,"value":915,"marks":916,"data":917}," mais vont ensuite vers la gestion et parfois jusqu’à la pré-comptabilité. Je suis en revanche convaincu qu’il leur est impossible, tout comme pour les outils de gestion, d’aller vers la comptabilité à proprement parler. Celle-ci est en effet bien plus complexe et n’est pas prête d’être commoditisée par des plateformes ",[],{},{"nodeType":45,"value":919,"marks":920,"data":922},"as-a-service",[921],{"type":421},{},{"nodeType":45,"value":924,"marks":925,"data":926},".",[],{},{"nodeType":380,"data":928,"content":929},{},[930],{"nodeType":45,"value":931,"marks":932,"data":933},"Mon pronostic",[],{},{"nodeType":50,"data":935,"content":936},{},[937],{"nodeType":45,"value":938,"marks":939,"data":940},"La bataille se joue donc selon moi entre les néobanques et les outils comptables qui ont dès le début nativement embarqué des outils de gestion, et désormais également un compte pro. Pennylane en est pionnier et leader. Ces acteurs partent de la comptabilité et de la gestion et vont vers la banque, ce mouvement étant facilité par l’émergence d’acteurs de banking-as-a-service qui commoditisent dans une certaine mesure le compte pro et les cartes de paiement associées.",[],{},{"nodeType":50,"data":942,"content":943},{},[944],{"nodeType":45,"value":945,"marks":946,"data":947},"J’essaie de résumer dans le graphique ci-dessous ces différents segments du marché :",[],{},{"nodeType":522,"data":949,"content":971},{"target":950},{"metadata":951,"sys":954,"fields":963},{"tags":952,"concepts":953},[],[],{"space":955,"id":957,"type":182,"createdAt":958,"updatedAt":959,"environment":960,"publishedVersion":110,"revision":962,"locale":29},{"sys":956},{"type":13,"linkType":14,"id":15},"2VwFrbljAJ3R4DhTKFZlGV","2023-06-28T10:37:14.263Z","2023-07-10T14:49:46.876Z",{"sys":961},{"id":22,"type":13,"linkType":23},2,{"title":964,"description":54,"file":965},"Content 2 - the race to the all-in-one financial management platform",{"url":966,"details":967,"fileName":970,"contentType":547},"//images.ctfassets.net/b76knntgaaiu/2VwFrbljAJ3R4DhTKFZlGV/ac70c747a32a6ccaa53e6e208dabece1/Frame_14816.jpg",{"size":968,"image":969},330574,{"width":544,"height":545},"Frame 14816.jpg",[],{"nodeType":50,"data":973,"content":974},{},[975],{"nodeType":45,"value":976,"marks":977,"data":978},"Au final, il y a de la place pour tout le monde. En effet, un acteur tout-en-un ne remplira jamais tous les besoins seul, tant les besoins diffèrent selon la taille d’entreprise, l’industrie, etc. De même que Pennylane utilise à la fois Hubspot pour le marketing et Salesforce pour son CRM, les entreprises pourront demain combiner différents outils. ",[],{},{"nodeType":50,"data":980,"content":981},{},[982,986,991],{"nodeType":45,"value":983,"marks":984,"data":985},"Toutefois, c’est la place de la solution centrale, source unique de vérité financière qui se joue. Et à ce jeu, ",[],{},{"nodeType":45,"value":987,"marks":988,"data":990},"un outil comptable est une force majeure",[989],{"type":318},{},{"nodeType":45,"value":992,"marks":993,"data":994},", car la comptabilité doit par définition refléter toutes les finances de l’entreprise : tous ses comptes en banque, tous ses achats, toutes ses ventes, la paie des salariés ainsi que les cotisations.",[],{},{"nodeType":996,"data":997,"content":998},"hr",{},[],{"nodeType":50,"data":1000,"content":1001},{},[1002,1006,1015],{"nodeType":45,"value":1003,"marks":1004,"data":1005},"Envie d’en savoir plus sur la vision de Pennylane ? Retrouvez nos différents ",[],{},{"nodeType":500,"data":1007,"content":1009},{"uri":1008},"https://app.getcontrast.io/pennylane",[1010],{"nodeType":45,"value":1011,"marks":1012,"data":1014},"webinaires",[1013],{"type":508},{},{"nodeType":45,"value":1016,"marks":1017,"data":1018}," d’entreprise en replay.",[],{},{"metadata":1020,"sys":1023,"fields":1035},{"tags":1021,"concepts":1022},[],[],{"space":1024,"id":1026,"type":17,"createdAt":1027,"updatedAt":1028,"environment":1029,"publishedVersion":1031,"revision":214,"contentType":1032,"locale":29},{"sys":1025},{"type":13,"linkType":14,"id":15},"3grwQFWWaYZXi68X3R7RmD","2020-05-06T06:14:20.898Z","2022-09-06T09:17:56.183Z",{"sys":1030},{"id":22,"type":13,"linkType":23},15,{"sys":1033},{"type":13,"linkType":28,"id":1034},"author",{"name":1036,"image":1037,"position":1059},"Arthur 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